OLIVIA MUIR – BRAND CONSULTANT
Equal parts decoder, dot-connector and therapist.
I see your whole brand, from the big picture to the detail. From the strategic direction and commercial strategy to the customer experience, visual branding, and marketing.
It's this holistic approach and my ability to balance big ideas and practical execution that sets me apart. I see and connect all the dots to create alignment from the inside out.
Brand creation and brand building require a multidisciplinary approach — that’s where I shine and how I deliver the best outcomes for my clients.
I’m a multi-disciplinary strategist, and work across complementary disciplines in business, brand, CX, marketing, and design.
Over the past two decades, I’ve collected a few degrees and played in small business, non-profit, government, cultural arts, marketing agencies, and higher education – from running grassroots campaigns on an arts budget (read: innovative!) to leading creative teams working on bespoke projects and national campaigns for leading brands.
Skills aside, I have a passion for making a positive contribution to my space, clients, industry and community, and for being part of something bigger than me.
If I’m not dreaming of brand things, I’m likely in the kitchen dreaming up baked goods, cooking and eating food. Because, food is life.
INDUSTRY EXPERIENCE
I’ve supported businesses and brands across a range of industries and enjoy working in these spaces:
Brand and Web Design
Photography and Videography
Animation and Motion Graphics
Advertising, Marketing & Agencies
Fitness and Personal Health
Aged Care, Disability and NDIS
IT and Digital Technologies
Events, Expos & Festivals
IP Law and Trademarking
Leadership and Management
Higher Education, Training & Schools
Cultural Arts & Community Engagement
How I work and show up, AKA, my values.
I describe brand values as how we show up and behave – every day.
They represent the beliefs that are important to us. They're a statement of what we stand for. A benchmark for how we act.
Be curious.
Explore deep and wide. Experiment and ask lots of questions, even if that means coming full circle.
Designing for humans.
I use research and empathy to put people at the heart of brands.
Clients as collaborators.
We’re co-creating – this is an exchange of ideas, knowledge, and ponderings, not a one-way conversation.
Evidence-based decisions.
Decisions backed by research and insights – not just because.
Be the student.
I’m a life-long learner and open to learning every day, from everyone.