OLIVIA MUIR - BRAND CONSULTANT

Brand strategy for founders and leaders with a vision.  

Black bow tie silhouette

I combine business, brand, marketing, and creative strategy to solve business challenges and lay strategic foundations for growth and impact.

I believe brand belongs in the foundation of a business. Not in marketing and not with creative.

Branding is the human side of business—it’s the bridge that connects your direction and resources with a position and message that resonates and engages your clients.

I work with founders and leaders who are excited by a vision. I help them to develop and embed their strategic foundations, aligning their commercial ambitions with a customer-focused brand strategy so they can gain clarity, growth, and impact.

Black bow tie silhouette on a white background.

WORK WITH ME

Reset your strategic foundations, so you’re ready for meaningful growth.

I use business, brand and marketing along with design thinking, research insights and consumer psychology to redesign and reposition brands for meaningful growth.

Strategic rebrands are my specialty.

Strategic Rebrands

Research-driven strategic transformations for growing businesses and organisations. Refine, reposition, or reimagine your brand, and get ready to start your next chapter.

Consulting Services

Tailored solutions for your business, organisation, or project covering research, workshops, strategy, and fractional brand leadership roles.

90 Min Strategy Call

Designed for founders to get unstuck or validate their ideas with an objective set of eyes in an express session and follow-up.

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Hi, I’m Olivia.

I’m a strategist, researcher, marketer, and strategic designer – an all-round thinker, innovator, and creator.

I’ve played in the brand space for two decades – whether it's the creation, promotion, design, or management of brand. And I love it.

I have a unique ability to see and formulate big ideas and master practical execution. From the strategic direction and commercial strategy to the customer experience, visual branding, and marketing. It’s this complementary skillset that gives my clients an advantage because I see their whole brand and can help them achieve alignment from the inside out.

Skills aside, I have a passion for making a positive contribution - to my space, clients, industry and community - and for being part of something bigger than me. I love to support business owners and leaders with a similar purpose.

WHO I WORK WITH

Micro to medium-sized businesses and organisations that put people at the heart of what they do.

I work with business owners and leaders of service-based brands across the professional, tech, creative, health, education, community, and arts sectors.

But more than that, they’re community builders who bottle their expertise, resources and passion into a service and offering that ultimately helps people and makes a contribution.

Simply, you put people at the heart of what you do, and have a purpose beyond making money.

  • From consultants to small business owners. 

    You've evolved personally and professionally. Your small business has seen success, and now you're ready to take things to a new level. 

    You want to get clear on your direction, audience, what you offer, and how to articulate your value.

  • CEOs, CMOs, and directors who are leading their organisation through change and are looking for a strategic and creative partner.

    I'll work alongside you and your team to fill in the gaps, lead workshops, provide strategic advice and manage your brand projects.

  • Person gardening in protective clothing, holding a bucket and water bottle, with a straw hat, red gloves, and yellow artistic lines in the background.
  • Elderly woman in a green floral dress arranging flowers in a vase, surrounded by home decor and plants.
  • Two men exercising in a gym, one using a rowing machine in the foreground, the other performing a medicine ball workout in the background.
  • Person in pink writing on papers with sticky notes on wall
  • Smiling woman with short blonde hair wearing a purple blouse and necklace, standing in front of a light blue background. Ethikate Brand and IP Protection logo is on the right.
  • Man in a navy suit standing outdoors by a body of water, with boats or docks in the background, and greenery in the foreground.

Brands I’ve worked with.

I’ve worked with these brands through my consultancy and throughout my senior career in brand and marketing.   

Logo with text "One Percent Property Sales"
Logo with the words "West End Strength" in bold black font on a white background.
State Library of Queensland logo

“Olivia added tremendous value, not only by shaping our brand strategy but also by becoming a trusted sounding board who was always available to discuss challenges and provide strategic insights.”

— Lara Thompson, CMO, Help Enterprises

“I can't recommend Olivia enough for anyone looking to take their brand to new heights! She certainly has brought my business to life and given me so much confidence in its future.”

— Kym Byrne, Founder, Joyly Aged Care Consultants